企业家上名校集体就读MBA，曾经是中国企业界的一种时尚。很多大学的MBA 学院也被称为企业家的“关系学院”、“社交学院”，但是随着中国民营企业的发展，中国的企业家们发现，企业成长所需要的很多管理经验难以在MBA 课程中获得，MBA课程也限制了企业家交往人群的范围。于是，在西方国家很流行的企业家“游学”时尚逐渐进入中国人视野。
游学，是世界各国、各民族文明中最为传统的一种学习教育方式。圣经中记载的“东方五学士，祝贺耶稣基督诞生”的故事和意大利旅行家马可·波罗在中国的游历，都透露出古代东西方游学交流中所蕴涵的丰富信息。而中国民间自古以来，就非常重视游学对人格养成和知识形成的重要作用，孔子率领众弟子周游列国，增进弟子的学识，培养弟子的品质，开阔眼界。“读万卷书，行万里路”，以游为学，寓学于游，是中国古代圣贤的求知模式，也是对当今游学的最好诠释。
当前，中国经济处于高速发展的阶段，随着社会主义市场经济体制构建的加速，市场竞争激烈，企业管理的重要性日益突显，引进国外先进管理经验和管理方法对于提高我国现代化企业的竞争力、促进经济的持续发展具有举足轻重的作用。因此，进行海外游学，汲取国际先进国家和知名企业的发展经验，已然成为中国企业家们的首要选择。
【课程定位】“中国企业家EMBA 全球游学系列课程”由全国工商联指导，全联房地产商会主办，全联房地产商会酒店投资商会、全联房地产商会金融专业委员会、中国饭店业名人俱乐部、北京第二外国语学院中瑞酒店管理学院与哈佛大学、剑桥大学、瑞士洛桑酒店管理学院、法国波尔多葡萄酒学院等机构联合承办，中国饭店杂志社执行承办。是目前中国最具代表性的集房地产业、金融业、旅游饭店业、餐饮业于一体的跨界高端游学项目。
【游学形式与特色】游学期间每天以半天名校讲座，半天名企考察交流形式;或每版块游学课程以前几天讲座，后几天企业深度考察交流形式。
It used to be a fashion for entrepreneurs to attend MBA courses in China. Due to the high-end social network provided, many MBA academies are also called the “academies of relationship”. With the growth of Chinese private enterprises, the great demand of knowledge of management cannot be satisfied during the MBA courses.Based on this, the overseas study has become the next fashion after the MBA courses.
Overseas study is the original and initial way of studying for human-beings. Stories from the Bible, and Travels of Marco Polo, all show the importance of exchange experience between the East the West. From ancient China, our ancestors valued overseas study as a very important form of study. Confucius led his followers travel around the country to gain different experience. His study tour with his followers is the best annotation for our overseas study.
The economic growth of China is accelerating. With the intense competition between companies, we need to import the experience from advanced countries.Therefore, this overseas study means a lot for the entrepreneurs who want to be competitive in the market.
Courses Positioning“EMBA Overseas Study Courses for Chinese Entrepreneurs” is supervised by All-China Federation of Industry & Commerce, organized by China Real Estate Chamber of Commerce, jointly organized by Hotel Association of CRECC, Financial Committee of CRECC, China Hotel Celebrity Club, Beijing Hospitality Institute of Beijing International Studies University, Harvard University, University of Cambridge, Ecole hôtelière de Lausanne (EHL), and Universite du Vin, and is executed by the China Hotel Magazine. It is the most representative high-end overseas study, with cross-boundary experience in real estate, finance, tourism and hospitality.
Features & FormsThe general schedule of overseas study will be formed in half-day conference in school and half-day visiting in enterprise.
